After weeks of speculation, the first act confirmed to be playing Elrow Town at Stratford’s Queen Elizabeth Olympic Park in 2018 is Richy Ahmed! Here, we take a closer look at his burgeoning label, Four Thirty Two.
Richy Ahmed is part of a generation of North East DJs who broke-through at the end of the noughties. Alongside fellow Geordies Patrick Topping & wAFF, he forms an integral part of the Paradise-camp – a group of misfits led by Jamie Jones & Lee Foss, who found infamy throwing parties in East London before exporting their exploits to DC10. Their party antics were as well documented as their music, creating the perfect storm.
By late 2016, after years of running A&R for Hot Creations, Richy felt the time was right to branch out on his own. Four Thirty Two was launched in fall on that year. The ethos behind the project was to give greater prominence to analogue production techniques and vinyl plays, and shy-away from the tech house sound of which Ahmed had made his name. It would be altogether deeper, and dare we say darker. Particular attention to detail would be applied to cover artwork.
Used primarily as an outlet for his own music, and that of LoveHertz – his collaborative project with Jansons, another artist whose solo material would find home on the label. Long term friend Luca Cazal was another producer brought into the fold, and already Four Thirty Two felt like it had its own identity with a core of artists.
The honour of the first release fell to Richy himself – who else?!
Aside from releasing music, the label has also made the step-up to throwing their own parties. Despite being in its infancy, they have hosted Room 2 at fabric and taken over Privilege’s Vista Room in Ibiza for a series of parties last summer. Richy was on course on hand at both dates, but support acts were as diverse as Canadian live sensation Mathew Jonson and FUSE resident Rossko.
Richy Ahmed is no stranger to elrow, either. Not only was he a regular part of their programming in Ibiza throughout their 2016 & 2017 campaigns, but he even took over the club room for several all-night-long sets as part of their elrow City concept. Having missed out on Elrow Town last time around, Richy is super keen to get involved for 2018’s outing. And we can’t wait to enter the township once again and dance amid a shower of confetti, alongside it’s assortment of colourful residents and weird & wonderful characters.
First release tickets are on sale now.